Studio tour: Vanilla Bake Shop

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Name: Amy Berman / Co-Owner & Executive Pastry Chef
Location: Santa Monica, California
Company: Vanilla Bake Shop

What is your aesthetic? Our aesthetic usually leans towards a modern, clean look mixed with classic elements.

How does your studio style convey your professional aesthetic? Our studio/office space is the opposite of our bakery space in regards to the over all “look”. Our bake shop is pale pink, white, happy and bright. When we expanded and rented the office next door to our bakery we were in the mood for a more masculine look with dark chocolate walls that were almost black and white crown molding as a contrast.

Favorite part of your studio? My desk. I have baking books, pictures of events, wedding magazines, & design materials all at arms reach for inspiration. I also have a great picture of some elementary school girls I taught a baking class to last year. There’s so much innocence and promise in their cute little faces! I love looking at it.

Where do you go for inspiration? Inspiration comes from everywhere. Window shopping, interior design, art, stationary… When I want to create a new cake design I often look at different fashion designers like Jason Wu, Tory Burch or Diane Von Furstenberg. I check out their lines from each season and get inspired by different patterns, textures and color palettes.

What tool do you use in your business that you can’t live without?
My mac lap top which lets me work from anywhere and my iphone for emails, texting and twitters.

Is there anything you’d upgrade to? A larger kitchen space, shop and parking lot… And, while we’re at it… a new car and a vacation home in Spain.

Anything else we should know? My husband is my business partner and I’m so glad he decided to go into business with me after law school. I also have the most AMAZING staff. They work so hard, and all make us laugh on a daily basis. I’m just really happy I decided to follow this path in life. You know you really love your job when a 12hr day feels like a 2hr day!

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InteriorStore&BakeryCases

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VBSSignw_BlingWeddingCake

[images from Vanilla Bake Shop]

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Parcel Post for Brooklyn Bride [no.18]

We recently re-launched Cupcake Saturdays at Urbanic and gave out tickets for people to come in and have a cupcake on us for our opening day. Our tickets had to be adorable of course, so we gathered our inspiration from Mae Mae Paperie. Megan Gonzalez is one of the talented designers we work with at the shop. I’m a big fan of her creative aesthetic and thought you would all appreciate this “ticket” save the date set she designed.

P.S calligraphy by Anne Pages

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Un clé

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“Key to my heart” anyone?  This little key can get engraved with any phrase or date you’d like…

[image from KVoss Designs]

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Real wedding: Regan + Anders

Chad and I had some of our pre-wedding pictures shot at powerHouse books in DUMBO so when I saw you could actually get married there, I totally jumped on this wedding!  I’m loving the urban 20’s feel to it!  More from Regan below…

Within a month of becoming engaged, Anders and I pledged to hold our wedding in the big beautiful borough of Brooklyn where we have lived together since 2002. Our wedding theme was loosely inspired by the 1920s, an era of progress, rebellion, glamour—a time for optimism and hope: a perfect way to begin a marriage. We designed the save the dates ourselves, Polaroid mug shots of us holding up boards that read: “Regan and Anders: For Life.”

We were married in the evening on August 15, 2009 at powerHouse Books, a huge loft-like space with amphitheater seating, in DUMBO. Anders’s second cousin, the Reverend Dr. John Michael (Jack) DiMatteo, presided over a ceremony that allowed us to literally be “surrounded” by our friends and family. Our close friend Jen Weiers sang “Marry Me” for the bridal processional, a sweet, playful song by Suburban Kids with Biblical Names and Ken Beasley accompanied on the guitar.

The cocktail hour and reception was held at powerHouse, too, and we hired as many Brooklyn vendors as possible. Our caterer was Naturally Delicious and Loren Michelle put together a delicious Mexican inspired menu (tamales, ceviche, tacos, and salsa bar) with margaritas, white sangria, and cava to round out the cocktail hour. Our friend Jessica Sagert made homemade chocolates for all the guests, and our chocolate and salted caramel wedding cake topper was customized by Goose Grease. Loren recommended a terrific DJ, Ray Jarrell, who didn’t miss a step all evening. Wedding guests stayed at the Nu Hotel on Smith Street.

Our good friend Gabrielle Cali styled the event with floral in white, blues, and light greens. In lieu of escort cards, two days before the wedding, I wrote out the seating assignments on a giant mirror. Karen Wong designed an awesome large-scale invitation inspired by a 20s movie poster and our wedding program that doubled as a fan.

Anders and I don’t believe in many wedding traditions – especially the one that says you can’t see your fiancée before the ceremony! Instead, we met up early at the New Museum on the Bowery where our fantastic photographer Elizabeth Bick shot portraits of us in the museum’s Sky Room and around SoHo. She also set up a terrific photo booth at the reception which our guests loved.

My dress was Jenny Packham and my sister, Jana, wore David’s Bridal. David Jones, from Salon de Quartier in DUMBO, styled our hair which held up surprisingly well through an epic night of dancing.

[images from kissmeido photography]

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