Phi-Style: The Runway Bride

Hey guys!  This is Tram from www.phi-style.com, new and proud contributing editor here at Brooklyn Bride.  My contribution to Brooklyn Bride will be mainly fashion and style.  My first post then, in light of Fashion Week which has been going in full force the past couple months – The Runway Bride.

For the bride who wants to look modern and maybe a little untraditional, runway fashion is a great way to inspire ideas and help you narrow down the look you want to achieve on your wedding day.  It’s easy to get overwhelmed with wedding dresses that all look the same – couture fashion can help bring back your personal style.  - Tram @ Phi-Style

Elie Saab Spring 2011 RTW (above)

This collection was inspired the 70’s – that’s right, Studio 54, Diana Ross, and Blondie.  With their draping and fluid flowing fabric, theses dresses scream disco goddess – in a good way.

Rick Owens Spring 2011 RTW

Rick  Owens described his current collection as a transition from abandon to control.  These gowns are an incredibly balanced mix of structured, yet soft.  For the minimalist bride.

Prabal Gurung Spring 2011 RTW

Prabal Gurung has been quoted as describing his collection to have been inspired by “the intelligent woman.  The brain is her most important feature.”  The clean silhouettes are perfectly accompanied by intricate detail that doesn’t overwhelm the long, lean lines of the dress.  Smart.

Alexander McQueen Fall 2011 RTW

Although this collection was inspired by the Ice Queen, the gowns are anything but frigid.  Gorgeous detailing with soft feathers and chiffon to balance the structured bodices.  If the rumors of Kate Middleton selecting the House of Alexander McQueen to design her wedding gown are true, she’ll be the best Ice Queen of England ever!

[images from style.com]

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Bridal Market: Amsale

I always find the Amsale line the most modern out of the 3, and this year was no exception.  My favorite was a dress you’ll find below, layers of tulle with a slight grid pattern over the skirt…so fashion forward and architectural!

You can see these and many more of the pictures from Bridal Market over on our Facebook page.

[images from Trent Bailey]

Trent Bailey is a sponsor of Brooklyn Bride

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Bridal Market: Kenneth Pool

I think the Kenneth Pool line tends to go more towards the classic bride, but everyone can find something to love in this collection.  These were some of my favs…

[images from Trent Bailey]

Trent Bailey is a sponsor of Brooklyn Bride

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Studio tour: Lovely

lovely bridal shop

Name: Lanie List
Location: 313 West 4th Street, Garden Level Entrance, West Village, NYC!
Company: Lovely

What is your aesthetic? It’s a total girl-fest here.  Venetian mirrors, robin’s egg blue walls, pink bicycle, papel picados.  When getting married, brides have to start melding their interior design styles with their new husbands, so we like the idea of Lovely being a place the bride can totally girl out before she takes that next step.  We also have a touch of vintage rustic in there, to take some of the sweetness off the top.  As for our dress aesthetic…we cater to so many looks:  romantic, classic, glam.  No two brides are alike so it’s important to have a curated mix of dresses and accessories to personalize each bride’s look.

How does your studio style convey your professional aesthetic? Finding a dress should be a blast, so the whimsy in our store carries over to our sales approach.  Relax, have a good time, giggle lots, and find the most amazing dress!

Favorite part of your studio? By far our ‘trying on salons’.  Each brides gets a private room with a ginormous mirror and ample seating.  It makes for such a lovely experience.  Our favorite part will probably be our garden once we are finished with the landscaping and can have back yard parties!

Where do you go for inspiration? BLOGS!  A lot of our décor elements were adopted from someone’s wedding or design décor.  We are going to change them up with the seasons, which makes for fun projects for our employees, and down the road, fun workshops in our space for brides and industry folks.

What tool do you use in your business that you can’t live without? Our iPad is pretty amazing.  We had it with us at the Cynthia Rowley bridesmaid launch event, which took place in Cynthia’s store, and we took appointments remotely.

Is there anything you’d upgrade to? We could use another floor!  We need more space to accommodate our wait list.

Anything else we should know? Well we have one little secret…we are helping a good friend from the bridal industry launch a new line so we are super excited about that.  Make sure you check out our blog before October market and we’ll be revealing all of the Juicy details!

lovely bridal shop

[images from Sweet Little Photographs]

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Studio tour: The English Dept

Name: Elizabeth Dye
Location: Portland, Oregon
Company: The English Dept.

What do you do? I am a dress designer specializing in non-traditional wedding gowns. I’ve been working as a clothing designer for about 10 years, and bridal has become more and more my specialty. It really chose me—my first wedding gowns were for friends who despaired that there was nothing out there for them in traditional gown-land. Since then I’ve discovered that it’s a niche that really suits my sensibilities. I love to get a bit fancy, and that dash of drama seems just right for a special garment like a wedding dress.

What is your aesthetic? Modern simplicity inset with antique details. I like classic dress silhouettes that are universally flattering, re-invented using unusual fabrics and mixed-media details. Whenever possible, I incorporate fabrics and trims that have that soft-focus charm I associate with heirloom garments from the late 19th and early 20th century. The most incredible dresses were being made in those decades—it’s really the last era of handmade, before the Industrial Revolution and mechanized garment manufacture changed everything. Although I’m past the point where I’m able to make everything myself, by hand, I want all my dresses to have that feeling. I want my dresses to feel personal, intentional, and loved.

How does your studio style convey your professional aesthetic? Since this is my work space, it really needs to be spare and uncluttered. That said, the limited palette of whites and pale neutrals is very much my style! I keep cuts of antique lace, buttons and trims in bins within easy reach, since these pieces always inspire me. I am a visual person and am known to tape a piece of lace or ribbon to the wall to keep myself thinking about how to use it.

Favorite part of your studio? I fell in love with the light immediately—the north-facing windows deliver soft, steady sunlight all day long. In our often rainy Northwest, good light is crucial to helping me stay productive and in a sunny mood!

Where do you go for inspiration? Historical garments, period films and set pieces. I love the Regency Period, as well as the silver screen glamour of the 1930s. I believe that many of the most beautiful dresses in the world have already been made, and I enjoy rediscovering and reimagining those ideas from my own point of view.

What tool do you use in your business that you can’t live without? She’s not really a tool, but Sarah (my studio assistant) helps make it all possible! Not only does she contribute to the very real work of cutting and assembling the dresses, she is a wonderful sounding board for new ideas and design challenges. I am by nature a collaborative creator, and I love having her in the mix—it makes me a better designer.

Is there anything you’d upgrade to? I wish I could clone her and have a roomful of helpers. Baby steps.

Anything else we should know? There’s a lot of emphasis on “the dress” when it comes to planning a wedding, and it’s my mission to make that dress an enjoyable and meaningful part of the journey. Marriage is a momentous time in people’s lives, and I think it’s wonderful that more and more brides are choosing alternatives to the soulless ritual of buying a big poofy princess gown off the rack. I have been fortunate to meet many incredible women who have honored me with their trust by wearing one of my dresses. I think I have a pretty great job.

[images from Lisa Warninger]

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