Phi-Style: Shopbop Wedding Boutique

Last week, officially launched their online Wedding Boutique.  Now I’m a big fan of online wedding boutiques in general because it almost makes shopping for wedding attire and accessories into a one-stop shopping experience.  You get to see whole ensembles put together cohesively from brands you know and trust, from bridal gown to lingerie and accessories.  Add to that how easy the site is to navigate, AND hello, free 3-day shipping and returns?  It’s a win-win!

What’s also great about Shopbop’s Wedding Boutique is that they offer such a wide price range for all things wedding attire – wedding gowns range from roughly $300 to $2500.  Looking for jewelry or bridesmaid dresses?  This boutique has got you covered.  Here are some of my picks for gowns, accessories, and bridesmaid dresses.  – Tram from

MaxAzria Geometric Overlay Dress, $598 | Leila Hafzi Bridal Vanda Gown, $2009

Temperley London Mini Oriel Dress, $925 | 3.1 Phillip Lim Shirt Collar Halter Gown, $795 Crystal Swirl Bobby Pin, $130 |  DANNIJO Jiselle Necklace, $480 | 4 Row Crystal Headband, $225

Thayer Wild One Maxi Dress, $380 | Rachel Pally Long Fortuna Dress, $246 | Thayer Goddess Dress, $297

[images from]

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Phi-Style: The Runway Bride

Hey guys!  This is Tram from, new and proud contributing editor here at Brooklyn Bride.  My contribution to Brooklyn Bride will be mainly fashion and style.  My first post then, in light of Fashion Week which has been going in full force the past couple months – The Runway Bride.

For the bride who wants to look modern and maybe a little untraditional, runway fashion is a great way to inspire ideas and help you narrow down the look you want to achieve on your wedding day.  It’s easy to get overwhelmed with wedding dresses that all look the same – couture fashion can help bring back your personal style.  – Tram @ Phi-Style

Elie Saab Spring 2011 RTW (above)

This collection was inspired the 70’s – that’s right, Studio 54, Diana Ross, and Blondie.  With their draping and fluid flowing fabric, theses dresses scream disco goddess – in a good way.

Rick Owens Spring 2011 RTW

Rick  Owens described his current collection as a transition from abandon to control.  These gowns are an incredibly balanced mix of structured, yet soft.  For the minimalist bride.

Prabal Gurung Spring 2011 RTW

Prabal Gurung has been quoted as describing his collection to have been inspired by “the intelligent woman.  The brain is her most important feature.”  The clean silhouettes are perfectly accompanied by intricate detail that doesn’t overwhelm the long, lean lines of the dress.  Smart.

Alexander McQueen Fall 2011 RTW

Although this collection was inspired by the Ice Queen, the gowns are anything but frigid.  Gorgeous detailing with soft feathers and chiffon to balance the structured bodices.  If the rumors of Kate Middleton selecting the House of Alexander McQueen to design her wedding gown are true, she’ll be the best Ice Queen of England ever!

[images from]

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Bridal Market: Amsale

I always find the Amsale line the most modern out of the 3, and this year was no exception.  My favorite was a dress you’ll find below, layers of tulle with a slight grid pattern over the skirt…so fashion forward and architectural!

You can see these and many more of the pictures from Bridal Market over on our Facebook page.

[images from Trent Bailey]

Trent Bailey is a sponsor of Brooklyn Bride

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Bridal Market: Kenneth Pool

I think the Kenneth Pool line tends to go more towards the classic bride, but everyone can find something to love in this collection.  These were some of my favs…

[images from Trent Bailey]

Trent Bailey is a sponsor of Brooklyn Bride

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Studio tour: Lovely

lovely bridal shop

Name: Lanie List
Location: 313 West 4th Street, Garden Level Entrance, West Village, NYC!
Company: Lovely

What is your aesthetic? It’s a total girl-fest here.  Venetian mirrors, robin’s egg blue walls, pink bicycle, papel picados.  When getting married, brides have to start melding their interior design styles with their new husbands, so we like the idea of Lovely being a place the bride can totally girl out before she takes that next step.  We also have a touch of vintage rustic in there, to take some of the sweetness off the top.  As for our dress aesthetic…we cater to so many looks:  romantic, classic, glam.  No two brides are alike so it’s important to have a curated mix of dresses and accessories to personalize each bride’s look.

How does your studio style convey your professional aesthetic? Finding a dress should be a blast, so the whimsy in our store carries over to our sales approach.  Relax, have a good time, giggle lots, and find the most amazing dress!

Favorite part of your studio? By far our ‘trying on salons’.  Each brides gets a private room with a ginormous mirror and ample seating.  It makes for such a lovely experience.  Our favorite part will probably be our garden once we are finished with the landscaping and can have back yard parties!

Where do you go for inspiration? BLOGS!  A lot of our décor elements were adopted from someone’s wedding or design décor.  We are going to change them up with the seasons, which makes for fun projects for our employees, and down the road, fun workshops in our space for brides and industry folks.

What tool do you use in your business that you can’t live without? Our iPad is pretty amazing.  We had it with us at the Cynthia Rowley bridesmaid launch event, which took place in Cynthia’s store, and we took appointments remotely.

Is there anything you’d upgrade to? We could use another floor!  We need more space to accommodate our wait list.

Anything else we should know? Well we have one little secret…we are helping a good friend from the bridal industry launch a new line so we are super excited about that.  Make sure you check out our blog before October market and we’ll be revealing all of the Juicy details!

lovely bridal shop

[images from Sweet Little Photographs]

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