Studio tour: Bella Fiori


Name: Alicia Schwede
Location: Denver, Colorado
Company: Bella Fiori – Floral & Event Design

What is your aesthetic? Colorful, eclectic, cozy

How does your studio style convey your professional aesthetic? When we first moved into the new studio I was going for a clean lined, modern feel. During the past year I’ve fallen in love with antiquing (yes, just in the past year) and am really enjoying the vintage romance look we are seeing in weddings & everyday designs. Slowly this vintage romance look is making its way into my studio – first the chandelier appeared then the softer linens and milk glass, well, milk glass seems to be taking over!

Favorite part of your studio? Every little inch of it. We were in a much smaller space until August 2008, that’s when we doubled the size of the studio. I walk around here and just feel happy. I now have my own office & a designated meeting space. We have comfy chairs in the second office, perfect for kicking back and reading magazines or chatting on the phone. I also love the design room, it’s large and has shelves full of containers & props.

Where do you go for inspiration? Ohhh.. I find inspiration in lots of places. In Denver I like to visit the antique stores. In Denver we have a street lined with antique shops, on a sunny day there is nothing better than walking from store to store to see what trinkets they have. Also, walking through the neighborhoods and seeing the gardens in full bloom – love those! My family and friends live in California so I spend a lot of time out there. I always feel inspired when I’m home, the gardens are in bloom year round. Plus,
each time I’m in SF I visit the SF Flower Market where I can find new and unique containers.
I travel as much as I can, being in London or Buenos Aires or Shanghai – all these places provide major inspiration – I visit as many flower shops as possible and the flower markets ~ amazing! I had the opportunity to study with Paula Pryke the last time I was in London, she’s an amazing floral designer.

What tool do you use in your business that you can’t live without? iPhone – for tweeting while in line at stores. Garmin – for deliveries of flowers though-out Denver. My shiny new Mac computer.

Is there anything you’d upgrade to? I’d love a larger walk in floral cooler & perhaps another Mac computer.

Anything else we should know? I really and truly adore flowers and the art of floral design. I can’t imagine a life with out flowers.




[images from Bella Fiori]

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  1. Alicia is amazing! What a great feature!

  2. I love Bella Fiori! Alicia is so creative and inspiring to us all! Can’t wait to see the new shop!

  3. Bella Fiori is absolutely amazing! Alicia is a delight to work with and her shop is adorable. Great article!!

  4. Alicia,
    Your studio is as beautiful as your floral designs are.
    Wonderful artical about a wonderful florist!

  5. Wonderful feature of a super talented florist that I LOVE to work with!

  6. We love to visit your studio because it’s so cozy!!
    Wonderful feature Alicia, you are a talent!

  7. I always like walking into Alicia’s studio as it’s very inviting with beautifully designed arrangements of flowers. Although, I guess I haven’t been there in awhile-I like what you done with the place!

  8. Andrea Haydon

    I LOVE this floral studio! What a great write-up. It is so fun to see behind the scenes.

  9. Great article and super cute studio! Congrats on the fab feature!!!!

  10. Great feature on an incredibly talented florist. Love the studio! Congrats!!

  11. Nancy Dornfeld

    Hi Alicia, Super job, but I am not surprised. You do GREAT work! I am glad to see the return of the milk glass container. Let me know if you need some more, I have a stash. May just drop by sometime to check out the real thing. Nancy Dornfeld, mother of the bride, Aug.2004

  12. Bonnie Grenney

    I love your new studio, it looks wonderful! The green wall is fabulous. Hope to see you soon. Bonnie

  13. Heather Gardner

    The article captures what a sweet and thoughtful person that Alicia is. She is a true professional with a large dose of personality and fun. So glad that we met last year. 🙂

    Congrats on the article!


  14. Anna Woods

    Bella Fiori is simply the best design studio in Denver.

  15. Hon, thanks for the link – it looks like you’re getting very inspired with the new studio and I’m sure business is booming accordingly.

    Am working on a new release of my own 🙂 Do you cater for baby showers in London?

  16. I’m so honored to know you. You are an amazing floral designer. I noticed the Turkish evil eye good luck charm on your bulletin board. Yay! May you have many years of happiness, health and prosperity.

  17. I love it hot deco well done absolutely amazing! Alicia the flowers arrangements is hot Great article 🙂 Thanks

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